Now that I’ve started writing about this I can’t stop. Here is the thing, on a previous post I was musing about the “campaign primer”, the way to introduce your campaign to your prospective players, inspired by Shinobicow’s excellent series on World Building.
In his series, specifically Part 8 he talks about this and touches upon the elevator speech, or elevator pitch, call it what you may. And I think this is particularly appropriate, the idea is to communicate the “value proposition”, in layman’s terms, why this campaign is right for you! Having worked in sales I can understand the value of this type of communication. Precise, succinct, to the point, and there is something to be said for getting your point across in a distilled form. It forces you to take a hard look at the campaign and reduce it to its salient features.
Of course, being creative types who have (probably) worked on this campaign for hours upon hours, you want to share every exciting detail with the players. My advice, be patient, there will be time for this. If you indulge my digression here for a moment, patience is also a valuable skill for a Game Master. In our modern “instant gratification” culture we want all the excitement and we want it right now, but if you pace yourself, set up plots and introduce information little by little not only will you have the satisfaction when it all comes together down the line, but you will keep your players engrossed and interested, coming back to your game for more.
But back to the task at hand, how do we apply this to the campaign primer. Ok let me recapitulate from the last post and give some structure to this: